All work
Fieldnote Coffee
A packaging system that grows with every origin
- Client
- Fieldnote Coffee
- Industry
- Food & beverage
- Year
- 2026
- Services
- Brand strategy, Visual identity, Packaging system, Retail guidelines
The challenge
Fieldnote had outgrown its hand-stamped bags. With a grocery deal on the table, they needed packaging that could scale to dozens of seasonal origins without a designer touching every SKU.
The brand also had to stand out on crowded shelves while keeping the quiet, crafted feel loyal customers loved.
Our approach
We built the identity around a single idea: every bag is a page from a field notebook. A flexible grid holds the origin, tasting notes and roast date, while a color band changes with each region.
A Figma template and print-ready guidelines let Fieldnote's team launch a new origin in under an hour. We tested the system with the printer on three paper stocks before rollout.
Team: Inês Duarte, Tomás Reis, Sofia Marques
Results
- stores at launch
- 200+
- stores at launch
- lift in retail sell-through
- 34%
- lift in retail sell-through
- to design a new origin
- 1 hr
- to design a new origin
“Lumen gave us a system, not just a pretty bag. We launched nine origins this year without a single agency invoice.”