All work
Orbit
Making investing feel calm, not like a casino
- Client
- Orbit
- Industry
- Fintech
- Year
- 2026
- Services
- User research, Product design, Design system, App Store assets
The challenge
Orbit wanted to help first-time investors build long-term habits. Competitors were optimized for trading volume, with flashing prices and push notifications designed to trigger action.
The team had a working prototype but low retention: people signed up, looked at the charts and left.
Our approach
Twenty interviews later, we reframed the home screen around goals instead of prices. Daily moves are tucked away; progress toward a goal is front and center.
We designed 120 screens and a component library in Figma and code, and ran weekly usability sessions until the onboarding flow took under three minutes.
Team: Daniel Costa, Ana Ribeiro, Tomás Reis
Results
- App Store rating
- 4.8★
- App Store rating
- day-30 retention
- 2.3×
- day-30 retention
- screens shipped
- 120
- screens shipped
“The research changed our roadmap. Lumen pushed us to design for patience, and our users noticed.”