All work
Bloom
Clinical skincare with a soft voice
- Client
- Bloom
- Industry
- Beauty
- Year
- 2025
- Services
- Packaging design, Art direction, Launch campaign
The challenge
Bloom's formulas are clinical, but their customers wanted reassurance, not a lab coat. The packaging had to explain active ingredients without feeling cold.
Our approach
Soft gradients, rounded type and an ingredient key on every box. We art-directed the launch shoot and built a campaign toolkit for social.
Team: Sofia Marques, Tomás Reis
Results
- first production run
- Sold out
- first production run
- waitlist sign-ups
- 9.4k
- waitlist sign-ups
- from brief to print
- 3 wks
- from brief to print